Absolut. NY-Z.
There are only few brands in this world to consistently communicate and cooperate on such a high level as Absolut. Actually stuck in a low interest market with a completely generic product But it...
View ArticleAwesome. @MotherNY says Hello to Hell’s Kitchen.
Awesome, Mother New York has just moved to NYC’s Hell’s Kitchen Neighborhood. And this is how they introduced themselves. With a couple of weird new business ideas which are all entitled Mother. How...
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Facebook. The 100 Most Engaged Brand Pages.
One of the tougher elements of my job is to benchmark client metrics against competing digital ecosystems. This is because it’s not very easy to keep track of competitor data beyond pure community size...
View ArticleGenius. A Digital Strategy For Lindsay Lohan.
Okay, this once more is a moment of “Damn, why didn’t I have this idea?”. NYC-based Strategists Kristian Henschel and Julian Cole have created this fantastic deck below. The idea was simple: create a...
View ArticlePoints. The World’s Most Advanced Street Sign.
Points – The World’s Most Advanced Street Sign – is brought to you by Breakfast New York. Genius little connected concept. via digitalbuzz © Gerald for davaidavai.com, 2013. | Permalink | No comment |...
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#DontGoHome: How To Promote A Hashtag.
Even though I believed introducing Hashtags to Facebook was a good idea, there are a million good reasons to mistrust hashtags as marketing vehicles. Anyway. There are obviously even more reasons to...
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Friends With Great Jobs. Kathrin Is User Experience Director At Droga 5.
One of my own most favorite topics on davaidavai is my Friends category. As the name implies: it deals with some of the great people who I first met on a rather professional level, before we became...
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